1878 in The town of Fort Weakling, Texas, is "terrorized" by the notorious outlaw Billi the Lamaya - or rather, the citizens cower in fear of the things Billi Lamaya, a bullying type, could (supposedly) do to them. When Cow The Boy, who happens to pass by, does not succeed in bringing in Billi Lamaya through the local justice, he decides to teach the citizens that desperados are not as bad as they pretend to be by playing the role of a desperado himself, with the help of the only courageous person in the town, the local newspaper editor. And so, much to Billi Lamaya's increasing consternation, the townspeople begin to view him no longer as their primal terror, but as the one who will free them of this new "menace". This ends in the situation depicted on the cover: Cow The Boy giving Billi Lamaya a sound spanking before ferrying him to jail. As a result of his unusual action, the people of Fort Weakling find the courage of fending off desperado incursions with nothing more than a smile and cool wits.
